Die Zukunft ist nicht vorhersehbar, aber anhand des heutigen Verhaltens und bereits einsetzender Entwicklungen lassen sich künftige Verhaltensweisen skizzieren. Zum 75- jährigen Bestehen der GfK blickten Experten im Rahmen der diesjährigen GfK-Tagung, die am 26. Juni 2009 rund 550 Marketingexperten aus dem In- und Ausland besuchten, in die Zukunft der Märkte und des Konsums.
Wie sieht unsere Gesellschaft im Jahr 2020 aus? Wie konsumieren die Menschen in zehn bis 15 Jahren? Welche Veränderungen wird es geben? Worauf muss sich der Handel einstellen? Fünf Referenten beleuchteten diese Fragen aus unterschiedlichen Perspektiven.
Demografische Zukunft Europas
Dr. Reiner Klingholz, Direktor des Berlin-Instituts
Wie sieht unsere Gesellschaft im Jahr 2020 aus? Wie konsumieren die Menschen in zehn bis 15 Jahren? Welche Veränderungen wird es geben? Worauf muss sich der Handel einstellen? Fünf Referenten beleuchteten diese Fragen aus unterschiedlichen Perspektiven.
Demografische Zukunft Europas
Dr. Reiner Klingholz, Direktor des Berlin-Instituts
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