Besonders beeindruckt zeigte sich die neue Grimme-Direktorin Frauke Gerlach davon, mit welcher herausragenden inhaltlichen und visuellen Qualität im Netz persönliche Geschichten erzählt werden. Zugleich seien die Inhalte ein Spiegel relevanter gesellschaftlicher Themen. Mit dem Grimme Online Award, so Gerlach, "wollen wir einen Beitrag leisten und Anreiz bieten, dass Qualitätsproduktionen mit diesem Niveau und in dieser Vielfalt auch künftig preiswürdig entwickelt werden."
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