Es gibt Produkte, die sehen toll aus, sind aber unpraktisch. Umgekehrt kann das genauso passieren. Noch schlimmer: Eigentlich braucht sie niemand. Damit die Studierenden der HAWK-Fakultät Gestaltung genau solche Produkte später nicht verantworten müssen, hat sich das fachübergreifende Pilotprojekt von Prof. Stefan Wölwer drei Monate lang der "User Experience (UX)", auf deutsch also dem Anwendererlebnis, gewidmet. Das Thema ist frei, aber verlangt, nicht nur, beispielsweise ein Produkt oder ein Plakat zu entwerfen, sondern vor allem den "Raum" davor und danach zu untersuchen. Ein echte Herausforderung also, der sich insgesamt 17 Design-Studierende aus dem Master-Studiengang Gestaltung der HAWK gestellt haben.
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