Die HHL Leipzig Graduate School of Management lädt Interessenten an einem berufsbegleitenden MBA-Studium zu einer offenen Vorlesung am Freitag, dem 7. Februar 2014, von 16 bis 17.30 Uhr ein. Thematisch geht es um "Managing Public Relations". Dozent Hannes Külz, der u.a. auch Journalist der Welt am Sonntag und Textchef der Berliner Medienagentur KircherBurkhardt ist, sagt: "Als Führungskraft ist es enorm wichtig, die Dynamik der Medienwelt zu kennen, denn dort herrschen völlig andere Gesetze als innerhalb eines Unternehmens." Neben der Vermittlung von theoretischen Grundlagen der Kommunikation und einem Schreib-Workshop lernen die Studenten während des Seminars die Presse- und Öffentlichkeitsarbeit praxisnah kennen.
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