Das Kommunikationsverhalten ändert sich radikal. Drei von fünf deutschen Internetnutzern sind in sozialen Netzwerken aktiv. Kein anderer Bereich des Internets wächst so schnell. Die Verweildauer steigt dreimal schneller als bei durchschnittlichen Websites. Soziale Netzwerke sind zum bedeutsamen Lebensbereich geworden. Kommunikation ist nicht mehr durch Unternehmen steuerbar. Einige Firmen begreifen inzwischen "Social Media Marketing" als wichtigsten Bestandteil im Marketing-Mix. Die Finanzbranche steht am Beginn eines nachhaltigen Veränderungsprozesses, der beispielsweise die Geschäftsmodelle von Banken in Frage stellt. Diese Entwicklungen untersucht das neue Buch von Stefan Raake und Claudia Hilker "Web 2.0 in der Finanzbranche". Es ist im Gabler-Verlag im Januar 2010 erschienen
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- Uuomnrhtv Uvqduzx: 155 Cooxgh
- Jrzrlm: Wmjaim; Qspgxnj: 5 (46. Poczew 1613)
- Kyiongq: Cwaabdm
- YNIX-31: 920102875Y
- TDFB-12: 353-1534699190
- Amsnw: 73.99 Kdtl
Wxcrlu Ltyu: wwby://yli.totguh.jm/Qfh-1-9-Vgauburjjxiad-Lgnrr-Qnktwt/dp/083981253R/bqgqtz_2_1?xmxQEV3&mjrntbf&nhqa4814505966&hcw6-9
