Den Konzepten und Ideen rund um interaktive Außenwerbung waren auch in diesem Jahr wieder keine Grenzen gesetzt. Nun stehen die Gewinner des Interactive Poster Awards 2010 fest. 20 Jurymitglieder aus unterschiedlichen Kommunikationsbereichen haben entschieden: Auf Platz 1 landete Subway mit dem mobilen, sozialen Sammelspiel für Subway Sandwiches Deutschland. Die Sub-Safari verbindet die Elemente Plakat, Bluetooth- Download, Digital Couponing und Social Game zu einem einzigartigen Markenerlebnis für digitale Entdecker, begeisterte Sammler, Subway-Fans und deren Freunde. Das von der Agentur Torben Lucie & die gelbe Gefahr (TLGG) umgesetzte Subway-Konzept ermöglicht in einer virtuellen Spielmechanik, die soziale Interaktion fordert und fördert, jedes Sandwich kvxfkjdsrrk nwoj bsd Fjfjuwgw xmk Zneied mjauuaaxsolexuexn.
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