„TRÄUME – SCHÄUME – ZUKUNFTSRÄUME“, so der Titel des siebten Stuttgarter Medienkongresses, der auch in diesem Jahr wieder mit rund 200 Kongressbesuchern für ein volles GENO-Haus sorgte. Veranstalter sind die Landesanstalt für Kommunikation Baden-Württemberg (LFK) und die Hochschule der Medien Stuttgart (HdM).
Zentrales Thema des Branchentreffs war, in welchen digitalen und realen Räumen sich die Menschen heute aufhalten, wie diese Räume von den Medien bespielt und Zielgruppen erreicht werden können. Der Kongress lieferte ein Update zu den Veränderungen der Mediennutzung in der jungen Zielgruppe und führte vor Augen, wie neue Dienste, Programme und Angebote darauf reagieren.
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Zentrales Thema des Branchentreffs war, in welchen digitalen und realen Räumen sich die Menschen heute aufhalten, wie diese Räume von den Medien bespielt und Zielgruppen erreicht werden können. Der Kongress lieferte ein Update zu den Veränderungen der Mediennutzung in der jungen Zielgruppe und führte vor Augen, wie neue Dienste, Programme und Angebote darauf reagieren.
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