LMS-Direktor Dr. Gerd Bauer erläuterte in seiner Begrüßung die Motivation für die Veranstaltung. Angesichts einer konvergenten Medienentwicklung, neuer politischer und ökonomischer Machtstrukturen in der Medienwelt, der Bedeutung der Medien in Beruf und Alltag, der Entwicklung der Bürger von reinen Rezipienten zu Medienakteuren reichten nicht nur die Aufgaben einer Medienanstalt viel weiter als früher.
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