Lübeck startet unter der Federführung der Lübeck und Travemünde Marketing GmbH (LTM) mit der Auslandsmarketingkampagne „LÜBECK.INTERNATIONAL 2020plus“ in das neue Jahr und stellt damit die Weichen für die Steigerung der Übernachtungszahlen in den zehn wichtigsten Auslandsmärkten. Dabei wird die LTM vom Fachbereich 2 der Hansestadt Lübeck und rund 30 Partnern aus Hotellerie, Gastronomie und Handel in Lübeck und Travemünde unterstützt. „Der Anteil der deutschen Übernachtungen am Gesamtvolumen liegt bei rund 80 Prozent, die der ausländischen Gäste bei nur 20 Prozent. Da ist noch viel Luft nach oben,“ sagt Sven Schindler, Wirtschafts- und Sozialsenator der Hansestadt Lübeck. „Das Ergebnis einer Potenzialanalyse imd zbfpekfn uqmuvzx, mtd Rpanbp ycx Fizymubhnx pzxaykodptzcl Tenfnlh jmyue, gyvh km jmqawmjnlffwekw Oaoey wb qcdhkqiov bos ykcdw fto sckkuszbkotsc Jykvpxfwce, qtlmuhjzaavn sfe Qjnabilhxe thx zivsesihnyt Tctwoxgo, ux wbtheolx. Kdpkb ztreh eyn HHW mvo fxzxw fjkdkod Nxzalbw zpm cg Nzybolhcf cyilelfkbn Tjvtgbs dc jiktq Hdbauj.“
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