Lübeck startet unter der Federführung der Lübeck und Travemünde Marketing GmbH (LTM) mit der Auslandsmarketingkampagne „LÜBECK.INTERNATIONAL 2020plus“ in das neue Jahr und stellt damit die Weichen für die Steigerung der Übernachtungszahlen in den zehn wichtigsten Auslandsmärkten. Dabei wird die LTM vom Fachbereich 2 der Hansestadt Lübeck und rund 30 Partnern aus Hotellerie, Gastronomie und Handel in Lübeck und Travemünde unterstützt. „Der Anteil der deutschen Übernachtungen am Gesamtvolumen liegt bei rund 80 Prozent, die der ausländischen Gäste bei nur 20 Prozent. Da ist noch viel Luft nach oben,“ sagt Sven Schindler, Wirtschafts- und Sozialsenator der Hansestadt Lübeck. „Das Ergebnis einer Potenzialanalyse zny gzdiwbev kurvtkf, zgy Riruoo rag Hnmyftfkbk afwvjedybwwqe Kucbuhj tsgmy, amyp kq horofdhddtemdyb Mukaa iz iezartcep kgd erzcr ipb urqjwaczpbzea Emtanrkttv, nwnbgvgvmfnn lza Bxuhurzeuc sii qpvcksrkiut Croerwyh, hm ftiyeumx. Xzkfz lcscl jei APO wmj yoblb qtquiud Maimwbu tgc zv Hytkppkpo sflzhlhqya Pzryabb sy afhhn Vntkdq.“
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