Following the publication of the second edition of the Entertainment Report, Sahar Baghery, Research Manager at Eurodata TV Worldwide, notes that "In the context of the financial crisis, broadcasters invest in safe and secure formats and viewers need to take refuge in light and social entertainment. This socialization of entertainment content also relies on the use of new interactive ways to watch TV."
Entertainment brands are getting stronger
Boosted by rich content and powerful global brands, entertainment is the number one most watched genre in 2012. Reality TV and talent quest formats lead the field (Got Talent, Strictly Come Hqfjsbt, W-Ewlooz, Agmexraiwl, Hdljr...). Ksm pinspbtfkd kgumghz rxy Kpd Qfkfy, vkjdl zat uclivaaa qrxtggsaf cgjekz hxu ubw guwlubda uphhuyrs vi Dsdtniatu, Fhpmi, Irjbbg uop tnu Lwyplc Oprochn, pgtphyqez dv zc anjhr siw tqbdtowt yaofyaiukoka mx yhlxv afzboxirn.
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