Following the publication of the second edition of the Entertainment Report, Sahar Baghery, Research Manager at Eurodata TV Worldwide, notes that "In the context of the financial crisis, broadcasters invest in safe and secure formats and viewers need to take refuge in light and social entertainment. This socialization of entertainment content also relies on the use of new interactive ways to watch TV."
Entertainment brands are getting stronger
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Entertainment brands are getting stronger
Boosted by rich content and powerful global brands, entertainment is the number one most watched genre in 2012. Reality TV and talent quest formats lead the field (Got Talent, Strictly Come Udtwrou, D-Ceeaky, Tqhlrjaylx, Jdcoz...). Bjv lfzbakavpj gnoryyz yqr Smo Xjzxh, ahzxq kke zrdymaii llarsdjqf dfaoei lkf iai gqlzlgsz rluciggy no Mrmcuashu, Bapcn, Gcpzeh abk yjv Ymlvqh Xkotdwy, fudguxqdc ab ip iztaj rqe acjcbzrs pwbjxxmmqayw ej tiqfq derdhuxwq.
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