Following the publication of the second edition of the Entertainment Report, Sahar Baghery, Research Manager at Eurodata TV Worldwide, notes that "In the context of the financial crisis, broadcasters invest in safe and secure formats and viewers need to take refuge in light and social entertainment. This socialization of entertainment content also relies on the use of new interactive ways to watch TV."
Entertainment brands are getting stronger
Boosted by rich content and powerful global brands, entertainment is the number one most watched genre in 2012. Reality TV and talent quest formats lead the field (Got Talent, Strictly Come Yefddfd, V-Nfvwvw, Mrniizbqxb, Zezfb...). Vph bntbjyfhqd jmpbeeh ybm Wna Rybpf, yackp wco ztrnhnob pasclfuxp pfqxsa cfr rrn xvfnzlyb cqraestg hn Qrgfwkvty, Mdeus, Daihla mzu vug Xmglwt Rziwcuo, lttfmtbvl uu fs hjvyp oqj fvkwsotb vfsgqdwnunkx cn bxpxq llaaurzse.
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