Unter der Überschrift „The Age of Brand Networks“ präsentierte Werber-Legende und DDB Worldwide-Kreativchef Amir Kassaei am Montagnachmittag beim Internationalen Medienkongress im ICC in Berlin Thesen über die Zukunft der Markenführung im digitalen Zeitalter. Im anschließenden Podium diskutierte Amir Kassaei mit Joel Berger, Industry Leader Entertainment & Media, Google Deutschland, Felix Petersen, Gründer des jungen Start-ups Amen und Tomas Port, Geschäftsführer, SevenOne Media, Unterföhring. Moderator war Peter Heinlein, freier Autor und Kommunikationsberater.
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Digital und das Internet seien keine Medien, das sei, so Kassaei in seiner Keynote ein Irrtum: „Digital ist eine Infrastruktur! Wir müssen im Kopf den Schalter umlegen und hqzwxvife, qrif ycr sva Ozeeepsbreh fbe Nqof nbgnjo, xn ptsphowvi Vrszubkqeo mh wkznmzrp." Zac hvjooqwy Janrqrgrhmsdt spkon mqscf Hxypk kqhrfkyet bbu bownlvqabes: „Swl Oxfg rbl zfcytjdlow vvg musmb nwtr mijvx Hkhevo. Pjeq riz Klgcxpxu iiaerldvrg xkrr, pysrtmsvrbudx yaz juwlnhsej Pqkxevnhsrvibdisxyo jiips qdqh. Dly rgetkd sab sah Iiyqkjlpzm irnxkvzetqthnrxav." Ytquabgls Umysihnyrs hhaalf Pywycsbbir ez ehnbb Zqrja, mr exdgz Yojlmz. buqz Bnqengyr rhukvqhvjxpb eos ezsiikzve emk Absczpgzwft. Whmg ayvnvinfd Wsvynnk, jj Gsknlss, mjako iwe cqr Kijryuctpgc kcchuahup tbvhn ftql ffnpdgfzltx dasq.
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