- Google ist mit einem Markenwert von 158,8 Mrd. US-Dollar (+40%) die wertvollste Marke der Welt
- Apple verliert an Wert und rutscht mit 147,9 Mrd. US-Dollar (-20%) auf Platz 2
- SAP steigert den Markenwert auf 36,4 Mrd. US-Dollar (+6%) und ist erneut die wertvollste deutsche Marke - insgesamt sind 7 deutsche Marken unter den Top 100
- Die drei wertvollsten Automarken sind Toyota (29,6 Mrd. US-Dollar, +21%), BMW (25,7 Mrd. US-Dollar, +7%), Mercedes-Benz (21,5 Mrd. US-Dollar, +20%)
- Den größten Wertzuwachs verzeichnen das chinesische Internet-Unternehmen Tencent (+97%) sowie Facebook (+68%)
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