Seit knapp einem Monat sind Olaf Scholz und das Bundespresseamt als TeamBundeskanzler auf der chinesischen Social Media-App TikTok aktiv. Anlässlich dessen ordnet Marlon Giglinger, Mitgründer und Geschäftsführer der Influencer-Agentur Netzschreier, die bisherige TikTok-Performance des Kanzlers anhand von fünf Kriterien ein. Netzschreier ist bereits seit 2015 für das Management von verschiedenen Content Creatorn verantwortlich und unterstützt Unternehmen im Bereich Influencer-Marketing. Insgesamt hat die Berliner Agentur bereits mehr als 5.000 Influencer-Kooperationen und -Kampagnen betreut. Dem Kanzler traut Marlon Giglinger zu, der größte TikTok-Influencer des Bundestags zu werden.
1. Das Potenzial von TikTok
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1. Das Potenzial von TikTok
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