In der Vergangenheit wurde Frauen an den Startlinien im Laufsport wenig Platz geboten. Mit dem Namen The Stolen Starts machtNew Balance auf diese große Diskrepanz zwischen Männern und Frauen im Laufsport aufmerksam. New Balance möchte weltweit alle Frauen ehren, die den Wandel vorantreiben, sich ihren Platz an der Startlinie zurückerobern und den Ethos der "We Got Now"-Plattform verkörpern.
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