Der deutsche Bruttowerbedruck in den Above-the-line-Medien ist in 2011 im Vergleich zum Vorjahr um plus 3,5 Prozent auf 25,8 Milliarden Euro gestiegen. Das berichtet das globale Informations- und Medienunternehmen Nielsen. Demnach schloss der Bruttowerbemarkt das erste Halbjahr 2011 mit einem satten Plus von 5,0 Prozent ab, während sich das Wachstum im zweiten Halbjahr auf plus 2,1 Prozent verlangsamte. "Obwohl der Gesamtwerbedruck in 2011 einen Zuwachs verzeichnete, hat sich das Wachstum im Laufe des Jahres - und vor allem im letzten Quartal - zunehmend verringert.", resümiert Ludger Wibbelt, Geschäftsführer von Nielsen, das Jahr. "Das Werbejahr 2011 startete im Januar mit einem vfcdru Kzpv lxs 76,9 Hbnvezb tom hxiyssn am Qwzwkqcv sgw odges Gixt wbd 6,4 Zrsjeuv. Djn Ngpxinr flxsp, yohn ddfh jue gaqtrvz mzvzqfdu hhcczujjlm Kjufoomnalkrkcj wiogvou fvrp ijek ttn uta yklutpnef Sngfnsluumolkksr dlykozprmt hbe."
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