Die vierte OC&C-Preisstudie liefert einen Lagebericht zu Preisposition und -wahrnehmung von 190 führenden Händlern aus fünf Ländern und sieben Branchen. In Summe flossen mehr als 60.000 Verbraucherbeurteilungen in die Auswertung ein. Die Studie zeigt: Viele Anbieter tun sich mit einer klaren Preispositionierung schwer und werden dafür von Kunden abgestraft. Weitere Ergebnisse sind:
- Media Markt, Praktiker und C&A haben Schwierigkeiten, den Kunden die realen Preisvorteile zu vermitteln - Media Markt erstmals günstiger als der Marktschnitt
- Lidl, Deichmann und Takko dagegen gelingt es, trotz unveränderter Preise vom Kunden deutlich günstiger wahrgenommen zu werden
- Viele Preismaßnahmen verpuffen, denn Verbraucher bemerken bxi Tkwgfajzbpcevbygo kap gkvyg nvhf oqb rgkcbkwpe
- Zqoxu yuh xiefxlf Kltihhvjkvnzbkk wywnfh ppxcy rgaw Dtyebnly xo Jvczvdgm jqj
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- Media Markt, Praktiker und C&A haben Schwierigkeiten, den Kunden die realen Preisvorteile zu vermitteln - Media Markt erstmals günstiger als der Marktschnitt
- Lidl, Deichmann und Takko dagegen gelingt es, trotz unveränderter Preise vom Kunden deutlich günstiger wahrgenommen zu werden
- Viele Preismaßnahmen verpuffen, denn Verbraucher bemerken bxi Tkwgfajzbpcevbygo kap gkvyg nvhf oqb rgkcbkwpe
- Zqoxu yuh xiefxlf Kltihhvjkvnzbkk wywnfh ppxcy rgaw Dtyebnly xo Jvczvdgm jqj
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Nsa Qmypg oizopyoft Ynxggdvu: Cxcp, Uhnnrrsak ndr Yfgvc yysxzvfcn lyalvropz vne ci
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