Genau mit dieser Frage beschäftigte sich auch die REWE Group mit ihren Geschäftseinheiten REWE, PENNY, toom und DERTOUR. Gemeinsam mit ihrem Vermarktungspartner Ad Alliance und der für die REWE Group exklusiv zuständigen Mediaagentur PION3ERS sowie dem Research-Partner OMD Insights wurden im Rahmen einer groß angelegten Bewegtbild-Studie die zentralen Treiber für die Aufmerksamkeit (Attention) bei verschiedenen Werbemitteln identifiziert. Zielsetzung: Herausfinden, worauf es wirklich ankommt, um als Marke besonders aufmerksamkeitsstark zu kommunizieren.
Größte Eye-Tracking-Studie eines Werbungtreibenden in Deutschland
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Größte Eye-Tracking-Studie eines Werbungtreibenden in Deutschland
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