Pandemie-Boost für digitale Werbung: Wie die aktuelle Berechnung „German Digital Advertising Latecast 2021“ der zur Omnicom Media Group gehörenden Agentur Resolution Media prognostiziert, belaufen sich die digitalen Werbeinvestments über alle Disziplinen hinweg bis Ende dieses Jahres auf 12,5 Milliarden Euro. Das entspricht einem Anstieg um 2,3 Milliarden Euro bzw. um 21 Prozent gegenüber Vorjahr. Der Anteil der digitalen Spendings am gesamten Werbemarkt erhöht sich damit auf 53 Prozent und liegt somit erstmals über den nicht-digitalen Werbeausgaben, die laut den Einschätzungen der Experten auf ein Werbevolumen von 11,1 Milliarden Euro und einen Anteil am Werbekuchen von 47 Prozent kommen.
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