Nils Bäumer vergleicht das Ideenmanagement mancher deutscher Unternehmen mit gepflegten Weinkellern: Die Ideen stecken in Flaschen. Alle drei Monate werden die Flaschen gewissenhaft und planvoll einmal abgestaubt und umgedreht. "Leider werden Ideen anders als Wein mit der Zeit nur selten besser", so der Vortragsredner und Kreativcoach. Wer befreit die Ideen aus den Flaschen? Ein Geist? Eher: der Geist. Ausgerüstet mit Erkenntnissen der modernen Hirnforschung, professionellem Ideenreichtum, jahrelangen Erfahrungen und eigener Begeisterung übermittelt Nils Bäumer als einer der sieben Autoren des im Profiler's Publishing Verlag erschienenen Taschenbuchs "Die 7 Säulen der Macht reloaded" die gute Nachricht, dass jeder Mensch kreativ ist.
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