- Neues Mobile Live Entertainment Format auf Basis von User Generated Content
- Launch-Kampagne mit rund 70 YouTube Influencern
ProSiebenSat.1 Digital und die LINE Corporation, führendes Mobile Messenger- und Mobile Live Broadcasting-Unternehmen mit Sitz in Tokio, launchen in Kooperation eine neue Mobile Live Streaming-Plattform in Deutschland. Die neue User Generated Content-App LINE LIVE bedient den Trend der jungen Zielgruppe ab 17 Jahren und älter, ihr Leben in Live Streams mit der Welt zu teilen und dafür mit so genannten Geschenken (Gift items), wie Einhörnern oder Herzen, belohnt zu werden.
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