Traditionelle Versicherer spüren den zunehmenden Wettbewerb durch Nicht-Versicherungsunternehmen wie E-Commerce-Anbieter und Banken. Grund hierfür: Diese bieten Versicherungsleistungen, die oft stärker auf den Kunden ausgerichtet sind. Das zeigt eine Studie der Economist Intelligence Unit (EIU), die von SAP gesponsert wurde: “The Way Forward: Insurance in the Age of Customer Intimacy and The Internet of Things“. Die Studie hat untersucht, wie sich Technologietrends auf die Versicherungsbranche auswirken. Traditionelle Versicherer reagieren, indem sie ihre Datenanalyse verbessern und auch Daten aus der Maschine-zu-Maschine-Kommunikation (M2M) und dem Internet der Dinge berücksichtigen.
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