Gesundsein macht schön: Wenn Konsumenten vom Teenager bis zum Pensionierten heute immer mehr Geld für ihre Gesundheit und für Schönheit ausgeben, sind das Zeichen ein und derselben Entwicklung: Gesundsein und Schönsein werden heute als zusammengehörend betrachtet. Und: Immer jüngere Zielgruppen geben ihr Geld für beide Bereiche aus.
Dr. Karin Würz I Patrick Sägesser
Mainbridge AG, Basel
Diesen Trend spiegeln drei unter dem Dach messe2011 durchgeführte Fach- und Publikumsmessen.
Gesundheit wird heute generationenübergreifend nicht mehr einfach als Zustand, sondern als Lebenseinstellung verstanden, die immer mehr Menschen aktiv gestalten wollen.
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Dr. Karin Würz I Patrick Sägesser
Mainbridge AG, Basel
Diesen Trend spiegeln drei unter dem Dach messe2011 durchgeführte Fach- und Publikumsmessen.
Gesundheit wird heute generationenübergreifend nicht mehr einfach als Zustand, sondern als Lebenseinstellung verstanden, die immer mehr Menschen aktiv gestalten wollen.
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