Steigerung der Markenbekanntheit von Mitsubishi Motors in Deutschland mit Platzierungen im zielgruppenaffinen Premium-Umfeld Fußball – MMD Automobile GmbH und Sport1 GmbH bauen Partnerschaft aus: Mitsubishi Motors in Deutschland wird Partner der digitalen Bundesliga-Berichterstattung auf SPORT1. Als Presenter des Bundesliga-Channels und des Livetickers ist Mitsubishi mittendrin und platziert seine Marke im emotionalen Fußball-Live-Umfeld. Darüber hinaus wird Mitsubishi Motors auf SPORT1 mit einem Gewinnspiel-Sponsoring in „Der STAHLWERK Doppelpass“ und in „Bundesliga Pur“ eingebunden. Im Rahmen der Integration mit Gewinnspiel-Spots in Deutschlands Fußball-Talk Nr. 1 und dem reichweitenstarken Highlight-Magazin wird am Ende der Saison 2021/22 ein Mitsubishi Eclipse Cross Plug-in Hybrid verlost.
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