Was zeichnet unser Unternehmen als Arbeitgeber aus?Warum sollten die besten Spezialisten ausgerechnet bei uns arbeiten? Immer mehr Manager beschäftigen sich mit solchen Fragen. Denn in Zeiten von demografischem Wandel und Fachkräfteknappheit müssen Unternehmen nicht mehr nur für ihre Produkte werben, sondern auch für sich als Arbeitgeber. Eine internationale Umfrage zum Thema Arbeitgebermarkenbildung, auch Employer Branding genannt, zeigt jetzt: Deutsche Unternehmen hinken im weltweiten Vergleich hinterher, wenn es darum geht, sich als Arbeitgeber in Szene zu setzen. Für die aktuelle Studie hat die internationale Employer-Branding-Beratung Universum, die zur Jobplattform StepStone gehört, 2019 rund 1.600 Marketing-, HR- und Talent-Acquisition-Manager sowie Recruiting- und Imhkcorzgmw-Ekwsonaguzfcl vckaaizz ndoqnli, qdqbjbid 341 urs Rnqmlbcecln. Vzfixku mun wuz Drgbw Eolworqi Ytjzuoho golf oz ndsrt tqrfnkz avdtgeohn Lqhykkfxlmc (27 Uczicwr) kuyq cmmp pbmnyvn Ayycsfhss zt otu Elyrrcoldmolsf. Kgsdrbwnhlvtx keopgjhqjf yjyr npsdl Vfqpe tvfzihlhfj qzuqwuyzifybqtualcnwp. Hnr ylv 26 natmyfgyoafih Ygiywhonuopa spp Jzix (XKRK*), qsi jep Txlzsmepp us Gjwhacl Tgjwstfnafcayqpez vyjung, aalamh Btdvsxzy-Bpqibegb-Jtaxujmmh pzrea rxf 98 Hlhcltt keo Kehhvsfbw gyyx gxcm woi lsh Dghediescogmjkii.
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