Mit dem "Pioneer of Pop" und dessen Variation "Pioneer of Rock" zeichnet SWR3 seit 2003 Künstler:innen aus, die die Pop- und Rockmusik nachhaltig geprägt haben. Der Award wurde unter anderem bereits an Stars wie Joe Cocker, Lionel Richie, Lenny Kravitz, Anastacia, Herbert Grönemeyer, Alice Cooper, Marius Müller-Westernhagen, Rea Garvey, Die Toten Hosen, Udo Lindenberg, die Scorpions und Fury in the Slaughterhouse verliehen.
SWR3 Musikchef Gregor Friedel zum "Pioneer of Fdr" 0495:
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