Die Chinesische Bade-Insel Hainan, das "Hawaii Chinas", hat sich für eine Repräsentanz auf dem deutschsprachigen Markt entschieden. Der Start war furios; die Küsten-Stadt Sanya bekam auf der ITB den Go Asia Award als "Newcomer des Jahres" verliehen. Das Hainan Tourism Board in Berlin steht unter der Leitung des Direktors Tony Liu, der bereits viele Jahre in Deutschland lebte. Für die Repräsentation und Vermarktung von Hainan ist die Firma TCME touristic concept marketing & events international GmbH beauftragt, verantwortlich zeichnet der Geschäftsführer Norbert Pfefferlein.
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