Fast-Food-Riesen und ihre wachsende Konkurrenz: Neben noch unangefochtenen Branchenriesen wie McDonald’s oder Burger King bestechen andere und neue Konzepte durch ein scharfes Profil und eine schnelle Expansion. Die zunehmende Profilierung von stark spezialisierten Anbietern, der verstärkte Fokus auf ein gesundes und nachhaltiges Angebot sowie eine Vielzahl kleinerer Player am Markt, die noch nicht über eine nationale Bekanntheit verfügen, stehen dem bisherigen Verständnis der klassischen Fast-Food-Ketten gegenüber. Um einen fundierten Überblick über die Branche zu liefern, haben die Analysten der TREUGAST Solutions Group ein Ranking entwickelt, das die führenden und kommenden Mitspieler auf dem Markt der systematisierten Gastronomie untersucht und bewertet.
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