Eine erhöhte Nachfrage nach gesünderen süßen Backwaren wird beobachtet. Die Backwarenindustrie hat darauf reagiert und stellt zuckerreduzierte Kuchen- und Gebäckfavoriten bereit. In den vergangenen fünf Jahren haben die Produktneueinführungen von süßen Backwaren mit dem Claim „Zucker reduziert“ um 13 % zugenommen (Quelle: Innova Ghwjvvdq).
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