Für Studierende der Wirtschaftswissenschaften ist erstmals BMW der attraktivste Arbeitgeber, wie das Universum Arbeitgeberranking 2015 zeigt. Auf den weiteren Plätzen folgen Audi, Porsche, Google und Volkswagen. Bei den angehenden Ingenieuren kann Audi seinen Spitzenplatz vom Vorjahr verteidigen und sich gegen BMW, Porsche, Volkswagen und Daimler/Mercedes-Benz durchsetzen, die die Plätze zwei bis fünf einnehmen. Der Universum Student Survey 2015 zufolge sollte der ideale Arbeitgeber ein attraktives Grundgehalt, ein freundliches Arbeitsumfeld und ein hohes Einkommen in der Zukunft bieten. Für die Studie befragte das Employer-Branding-Beratungsunternehmen Universum mehr als 34 000 Studierende in Deutschland zur Wahrnehmung und Attraktivität von Arbeitgebern sowie zu ihren ubvxciywesijh Blhowhignzcgkh.
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