„Es kommt nicht darauf an, die Zukunft vorauszusagen, sondern darauf, auf die Zukunft vorbereitet zu sein.” Diesen klugen Satz schrieb Perikles, einer der führenden Denker in der griechischen Antike und das bereits 500 v. Chr. – das Thema Wandel ist also in jeder Epoche aktuell. In unserer Ära zeigt sich: Die Veränderung durch die Digitalisierung wird früher oder später jeden Verkäufer treffen. Die Umgestaltungen des Käufer- und Verkäuferalltags nimmt immer drastischere Formen an. Jetzt heißt es: sich gleichermaßen den Herausforderungen der Unterschiedlichkeit der Generationen und der Digitalisierung stellen.
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