PR Lions will honour the creative use of reputation management by the building and preservation of trust and understanding between individuals, businesses or organisations and their publics. Categories will broadly include Sector Related PR, Product & Service and Technique.
Entries will be rewarded for Strategy, Creativity & Originality, Execution and Results. The winners of the first ever PR Lions and Grand Prix will be honoured in Cannes on Monday 22 nd of June 2009 alongside the Direct gsu Lxgre Qvgez havoiqg.
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