- O2 präsentiert den Wettbewerb und unterstützt den Gewinner mit individueller Förderungsmaßnahme im Wert von 10.000 Euro
- Erweitertes Wettbewerbskonzept in Zusammenarbeit mit Endemol:
- 24/7-Entertainment mit Coachings, "Behind the Scene"-Berichten, neuen Show-Features und Kandidaten-Wettstreit auf YouTube und im sozialen Internet
- "MTV Home"-Stars Joko Winterscheidt und Klaas Heufer-Umlauf begleiten den Wettbewerb und moderieren die große Award Show mit internationalen Star-Acts, Finalisten und bekannten YouTube-Stars live in Köln
- Intensive Publikumsbeteiligung mit Social Media-Funktionen: von "Freunde vorschlagen" bis Voting per Mobile-App
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