Amstetten in Austria. The birthplace of Avimiva. Avimiva? Over the past two years, a vision formed and consolidated in the mind's eye of founder Alexandra Haas-Steinwendner:
What would it be like if finally there was decent swimwear for woman again? Not just a different cut, a new off-the-rack two-piece, or a revival of the deep back and leg cutouts. No, sensual, fashionable, closer to elegant lingerie than to the baggy swimsuit and, in addition, in a material that makes you dream ?
Designed, planned, done - Avimiva was born and so this summer presents the first collection of Beach & Spa Lingerie that can indeed be described as wonderful.
Avimiva was born
The pleasant and resourceful businesswoman always describes the creative process with a vision - the wonderful pieces that later go into production are created in her mind's eye and by virtue of her imagination they are already coming to life here. Anyone who thinks that the swimwear of Avimiva would serve the cliché that women must always appear sexy for the outside world, is very much mistaken. The focus is on the feel-good factor of the wearer, which is ensured not only by the cuts and designs themselves, but also by the high-quality materials used.
After outlining the first steps on the road to the bathing Olympus, the CEO set to work. One of the focal points of production is the promotion of regional, small businesses. Naturally, this comes at a price, but it's a price worth paying. In a very pleasant conversation, Ms. Haas-Steinwendner admits that Covid-19 has also opened her eyes in this regard and that it is primarily the small, family-owned companies that need to be supported. On the one hand, this kind of loving production makes higher quality possible, and on the other hand, the climate benefits from the short delivery routes. The first collection - and certainly the next - will be made this way in a small family factory in Italy. The 12-strong operation is in line with this EU-internal value chain.
The material used should amaze many wearers. This material was developed specifically for Avimiva. Not only the short transport routes, but the material is sustainable as well: Designed for long life cycles, this is anything but a disposable product. The creative company founder also involves local companies in all further steps of development and production in order to secure jobs. With a self-confident grin, she makes to the point:
"From the first sketch to the last stitch, everything comes from a single source".
The first collection is in classic lingerie colors, because that's exactly the touch the CEO wanted to imbue her pieces with: Seductive, sexy, feminine - and yet appropriate even to swim with it in the Olympics. "In Europe, there are simply no beautiful swimwear for women anymore," Ms. Hass-Steinwendner says, describing her motivation. She refers to some of her pieces, tongue-in-cheek, as "honeymoon Beach & Spa Lingerie for couples on their honeymoon."
Because I ALWAYS want to wear it
There are no comparable products or materials anywhere in the world. The development for the ultra fast drying and hyper light fabrics was done in a laboratory. It goes without saying that it is also well tolerated by all types of skin. Furthermore, it's incredibly soft and gives you that tingling "want-to-have" feeling. It's not surprising that Avimiva is currently expanding; the ideas seem to be just flying at the founder. The sky seems to be the limit. The fact that the material does not absorb water makes it wonderfully suitable for sportswear, especially for artistic sports. The present collection, however, is also perfect to be included in your outfit for dancing hot club nights away.
In times like these, when many things often seem gray in gray and dull, after two years without a decent summer and the lightness that comes with it, the Beach & Spa Lingerie from Avimiva is just what you need. And all, really all, of the yarns come together in the truest sense of the word with Alexandra Haas-Steinwendner. You can sense the Austrian's own enthusiasm and dedication more than clearly - when you look at the models she has made, it becomes all too obvious.
Although these beautiful products come at a price, it is justified by any standard, and this is not only due to the idealistic aspects of this collection.
Anyone who buys something from the stunning collection gets a parcel that appeals to all the senses: All Beach & Spa Lingerie is lovingly packed in a stylish box covered with a delicate touch of perfume.
It will be interesting to see when Avimiva will conquer the world: All the trimmings are ready and creativity is bubbling away from the company's founder.
After a conversation with her at the latest, it becomes obvious:
"By queens for queens" is not a hollow phrase
Here's a sneak peek on Youtube.
(1450) AVIMIVA Luxury Original Bath Lingerie - YouTube
Please check out the website:
AVIMIVA Honeymoon Bath Lingerie and exclusive Beach & Spa Lingerie
What would it be like if finally there was decent swimwear for woman again? Not just a different cut, a new off-the-rack two-piece, or a revival of the deep back and leg cutouts. No, sensual, fashionable, closer to elegant lingerie than to the baggy swimsuit and, in addition, in a material that makes you dream ?
Designed, planned, done - Avimiva was born and so this summer presents the first collection of Beach & Spa Lingerie that can indeed be described as wonderful.
Avimiva was born
The pleasant and resourceful businesswoman always describes the creative process with a vision - the wonderful pieces that later go into production are created in her mind's eye and by virtue of her imagination they are already coming to life here. Anyone who thinks that the swimwear of Avimiva would serve the cliché that women must always appear sexy for the outside world, is very much mistaken. The focus is on the feel-good factor of the wearer, which is ensured not only by the cuts and designs themselves, but also by the high-quality materials used.
After outlining the first steps on the road to the bathing Olympus, the CEO set to work. One of the focal points of production is the promotion of regional, small businesses. Naturally, this comes at a price, but it's a price worth paying. In a very pleasant conversation, Ms. Haas-Steinwendner admits that Covid-19 has also opened her eyes in this regard and that it is primarily the small, family-owned companies that need to be supported. On the one hand, this kind of loving production makes higher quality possible, and on the other hand, the climate benefits from the short delivery routes. The first collection - and certainly the next - will be made this way in a small family factory in Italy. The 12-strong operation is in line with this EU-internal value chain.
The material used should amaze many wearers. This material was developed specifically for Avimiva. Not only the short transport routes, but the material is sustainable as well: Designed for long life cycles, this is anything but a disposable product. The creative company founder also involves local companies in all further steps of development and production in order to secure jobs. With a self-confident grin, she makes to the point:
"From the first sketch to the last stitch, everything comes from a single source".
The first collection is in classic lingerie colors, because that's exactly the touch the CEO wanted to imbue her pieces with: Seductive, sexy, feminine - and yet appropriate even to swim with it in the Olympics. "In Europe, there are simply no beautiful swimwear for women anymore," Ms. Hass-Steinwendner says, describing her motivation. She refers to some of her pieces, tongue-in-cheek, as "honeymoon Beach & Spa Lingerie for couples on their honeymoon."
Because I ALWAYS want to wear it
There are no comparable products or materials anywhere in the world. The development for the ultra fast drying and hyper light fabrics was done in a laboratory. It goes without saying that it is also well tolerated by all types of skin. Furthermore, it's incredibly soft and gives you that tingling "want-to-have" feeling. It's not surprising that Avimiva is currently expanding; the ideas seem to be just flying at the founder. The sky seems to be the limit. The fact that the material does not absorb water makes it wonderfully suitable for sportswear, especially for artistic sports. The present collection, however, is also perfect to be included in your outfit for dancing hot club nights away.
In times like these, when many things often seem gray in gray and dull, after two years without a decent summer and the lightness that comes with it, the Beach & Spa Lingerie from Avimiva is just what you need. And all, really all, of the yarns come together in the truest sense of the word with Alexandra Haas-Steinwendner. You can sense the Austrian's own enthusiasm and dedication more than clearly - when you look at the models she has made, it becomes all too obvious.
Although these beautiful products come at a price, it is justified by any standard, and this is not only due to the idealistic aspects of this collection.
Anyone who buys something from the stunning collection gets a parcel that appeals to all the senses: All Beach & Spa Lingerie is lovingly packed in a stylish box covered with a delicate touch of perfume.
It will be interesting to see when Avimiva will conquer the world: All the trimmings are ready and creativity is bubbling away from the company's founder.
After a conversation with her at the latest, it becomes obvious:
"By queens for queens" is not a hollow phrase
Here's a sneak peek on Youtube.
(1450) AVIMIVA Luxury Original Bath Lingerie - YouTube
Please check out the website:
AVIMIVA Honeymoon Bath Lingerie and exclusive Beach & Spa Lingerie
