Business Media China AG (ISIN DE0005250401, German Securities Code (WKN) 525 040), a specialist for media and marketing in China, has concluded an exclusive agreement for airport advertising space via its Beijing-based subsidiary BMC Flying Dragon Advertising Co., Ltd. A total volume of EUR 860 thousand has been agreed which will be realized in the current fiscal year 2007. The subsidiary, which ranks among the leading marketers of advertising space at China's airports, has thus secured exclusive rights for the future planning and purchasing of media space for this newly acquired client, the investment consulting company ESSENCE SECURITIES Co. Ltd., which has awarded Flying Dragon the bulk of its total advertising budget.
Back in April of this year, BMC Flying Dragon Advertising Co., Ltd. was able to grow its customer base with the addition of the two well-known key accounts Honda and MG Cars. Now this advertising space marketing company has gained another key exclusive client in the form of ESSENCE SECURITIES Co. This shows that BMC AG has backed the right trend in exclusively representing its customers with premium advertising space at key airports throughout China.
ESSENCE SECURITIES Co., Ltd is planning to use the campaign, which is initially scheduled for September 1 to December 31, 2007, to increase the popularity and awareness of its company as part of its planned IPO in September 2007 in Shenzen. ESSENCE SECURITIES plans to ensure that it reaches its target group of "decision makers" by focusing its advertising strategy on airport advertising space. The budget has initially been invested in advertising space at the six most important airports with high numbers of passengers (Beijing, Shanghai, Hangzhou, Guangzhou, Shenzen, Qingdao). Backlit advertising space is to be used at all of these airports, and an external mega-billboard is to be used at Shanghai airport (Pudong).
Klaus Michael Hilligardt, Business Media China AG's CEO, is very pleased with this deal: "Flying Dragon is the exclusive partner for ESSENCE SECURITIES and is responsible for planning and implementing the advertising campaign end-to-end – with the maximum possible success. We are one of the largest providers of airport advertising in China and have extensive media expertise at almost all key Chinese airports. What is more, we have many years of experience in airport advertising and hold exclusive advertising rights at nine Chinese airports. That's also why this firm of investment consultants decided to embark on a strategic alliance with BMC. As the planning process to date has gone excellently, we are also now in negotiations to expand this exclusive cooperation into 2008."
Back in April of this year, BMC Flying Dragon Advertising Co., Ltd. was able to grow its customer base with the addition of the two well-known key accounts Honda and MG Cars. Now this advertising space marketing company has gained another key exclusive client in the form of ESSENCE SECURITIES Co. This shows that BMC AG has backed the right trend in exclusively representing its customers with premium advertising space at key airports throughout China.
ESSENCE SECURITIES Co., Ltd is planning to use the campaign, which is initially scheduled for September 1 to December 31, 2007, to increase the popularity and awareness of its company as part of its planned IPO in September 2007 in Shenzen. ESSENCE SECURITIES plans to ensure that it reaches its target group of "decision makers" by focusing its advertising strategy on airport advertising space. The budget has initially been invested in advertising space at the six most important airports with high numbers of passengers (Beijing, Shanghai, Hangzhou, Guangzhou, Shenzen, Qingdao). Backlit advertising space is to be used at all of these airports, and an external mega-billboard is to be used at Shanghai airport (Pudong).
Klaus Michael Hilligardt, Business Media China AG's CEO, is very pleased with this deal: "Flying Dragon is the exclusive partner for ESSENCE SECURITIES and is responsible for planning and implementing the advertising campaign end-to-end – with the maximum possible success. We are one of the largest providers of airport advertising in China and have extensive media expertise at almost all key Chinese airports. What is more, we have many years of experience in airport advertising and hold exclusive advertising rights at nine Chinese airports. That's also why this firm of investment consultants decided to embark on a strategic alliance with BMC. As the planning process to date has gone excellently, we are also now in negotiations to expand this exclusive cooperation into 2008."
