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Dubai Lynx Honours Batelco With Advertiser of the Year Award

Muna Al Hashimi, General Manager of Batelco's Consumer Unit, to Accept the Accolade

(lifePR) (London, )
The prestigious Dubai Lynx Advertiser of the Year award is presented to advertisers in the MENA region who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agency or agencies. This year the organisers of the Dubai Lynx International Festival of Creativity are proud to present this honour to Batelco (Bahrain Telecommunications Company).

In the past two years, Batelco's advertising, produced by their agency FP7, has won three Dubai Lynx Grand Prix: two in 2012 for its 'Hospital' campaign which won both the Print and the Print & Poster Craft Grand Prix; and in 2011 they were awarded with the Promo & Activation Grand Prix for the launch of their brand audio signature 'SuperSonic'. In addition, Batelco has received a further two Gold, eight Silver and thirteen Bronze Dubai Lynx awards across the Direct, Film, Film Craft, Integrated, Interactive, Media, Outdoor, Print, Print & Poster Craft and Promo & Activation categories.

"Batelco has won numerous Dubai Lynx awards across many different categories in the last couple of years, a clear demonstration of the company's willingness to embrace creativity to help build the brand across its territories. We are delighted to present them with this year's Advertiser of the Year Award," comments Philip Thomas, CEO of Lions Festivals who with Motivate jointly organise the Dubai Lynx International Festival of Creativity.

The Dubai Lynx Advertiser of the Year 2013 trophy will be presented to Muna Al Hashimi, General Manager of Batelco's Consumer Unit, in front of a crowd of 1,300 plus industry peers during the Dubai Lynx awards ceremony at The Madinat Jumeirah Arena, Dubai, on 13 March.

Muna Al Hashimi said that she was delighted to receive the great news that Batelco would be recognised for its creative advertising programmes of 2012 by being presented with the Advertiser of the Year Award.

"I want to extend my great appreciation to the event organisers for choosing Batelco to receive this prestigious Lynx award and additionally I extend my thanks to all concerned at Batelco for their dedication and great efforts which has contributed to our success. This triumph will give us much encouragement to continue with our endeavours."

Batelco Group, listed on the Bahrain Bourse, is the leading integrated communications provider in the Kingdom of Bahrain and a company of reference among the region's key telecommunications players for innovation and customer experience. Batelco serves both the corporate and consumer markets in the most liberalised and competitive environment in the Middle East region. It delivers cutting-edge fixed and wireless telecommunications services to its customers in Bahrain, Kuwait, Saudi Arabia, Jordan, Yemen and Egypt. The Batelco Group of companies offers end-to-end telecommunications solutions for its residential, business and government customers in Bahrain on Next Generation, all IP fixed and 3.75G wireless networks, MPLS based regional data solutions and GSM mobile and WiMax broadband services across the countries in which it operates.

The Dubai Lynx International Festival of Creativity takes place from 10-12 March with the Dubai Lynx Awards drawing the Festival to a close on 13 March. To register to attend, please visit http://www.dubailynx.com/... for details of delegate packages.

The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa

Presented by Cannes Lions International Festival of Creativity together with their regional partners, Motivate Publishing, the Dubai Lynx International Festival of Creativity is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 6th Dubai Lynx International Festival of Creativity will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Lynx Academy, The Young Lynx Integrated Competition and Networking evenings are additional events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region.

About Motivate

Motivate is the Middle East's leading publisher of magazines and books. Motivate’s portfolio comprises of more than 20 market-leading magazines – many of which have independently audited circulations – and over 300 books. With a staff of more than 200 experienced and dedicated professionals, Motivate is committed to providing editorial excellence, audited circulation and transparent research data across its platform of publications. In addition to partnering Dubai Lynx, Motivate, through its cinema advertising company, Motivate Val Morgan, is also the Official UAE Representative of the Cannes International Festival of Creativity. www.motivatepublishing.com

Key Dates:

Delegate Registration: Open
Festival Dates: 10–12 March 2013
Dubai Lynx Awards: 13 March 2013

Website Promotion

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Cannes Lions International Advertising Festival

Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com

Its flagship festival, the Cannes Lions International Festival of Creativity, is the world's leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France, and brings together professionals in the film, media, technology, PR, design and marketing industries to attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. The Festival also awards Lions to the best work of that year across a variety of sectors and media. A Lion is regarded as the most coveted award in the creative communications industry and a global benchmark of excellence. Lions Festivals is powered by Top Right Group.

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Für die oben stehenden Stories, das angezeigte Event bzw. das Stellenangebot sowie für das angezeigte Bild- und Tonmaterial ist allein der jeweils angegebene Herausgeber (siehe Firmeninfo bei Klick auf Bild/Titel oder Firmeninfo rechte Spalte) verantwortlich. Dieser ist in der Regel auch Urheber der Texte sowie der angehängten Bild-, Ton- und Informationsmaterialien. Die Nutzung von hier veröffentlichten Informationen zur Eigeninformation und redaktionellen Weiterverarbeitung ist in der Regel kostenfrei. Bitte klären Sie vor einer Weiterverwendung urheberrechtliche Fragen mit dem angegebenen Herausgeber. Bei Veröffentlichung senden Sie bitte ein Belegexemplar an service@lifepr.de.