Cannes Lions is pleased to announce two more top industry authorities who will be taking on the highly important roles of guiding juries at the 2011 International Festival of Creativity.
The Brazilian designer, architect and brand specialist, Luciano Deos, Founder and President of GAD', will lead the Design Lions jury to award the best creative and innovative use of design for brand and product communication and development.
Under Luciano's direction, GAD' is today considered one of the most relevant and top brand service agencies in Latin America with offices in São Paulo, Porto Alegre and Novo Hamburgo. With a career spanning over 25 years, Luciano has led numerous projects for both Brazilian and international clients including Petrobras, CPFL Energia, Gerdau, Claro and Walmart among others and has won many awards including wins at Cannes Lions, New York Festivals, LIA, Caboré, and IF Design. He has sat on the Design Lions jury in 2009 and is President of Abedesign, the Brazilian Association of Design Companies.
Commenting on his role, Luciano said, "I am very proud to be invited to be the president of the Design Jury at Cannes Lions this year considering this is the most respectable festival of creativity in the world. It's also a big responsibility since the design category in the festival and the role of design in our society is increasingly expanding. I am sure that together with my friends of the jury we will work hard to award the best of design in the world in 2011."
Dave Senay, President and Chief Executive Officer of Fleishman-Hillard International Communications, will lead the 2011 PR Lions jury. During his 30-year career in public relations, Dave has worked across multiple communications practices throughout several regions of the world and is the driving force in the growth and development of one of the world's leading communications firms. He has participated on or led global account teams for major Fleishman-Hillard clients in industries ranging from telecommunications, biotechnology, and information technology to food, healthcare and automotive and has broad experience in corporate and crisis communications along with consumer marketing, international, public affairs and environmental programmes. Dave is currently transforming the agency to respond to major trends such as converging social media with traditional communication channels and the globalisation of client communication needs.
Commenting on his jury chair role, Dave said, "There is no more prestigious or credible global stage for promoting the excellence of the industry of public relations. I hope to build on the legacy of my predecessors, Tim Bell and Paul Taaffe, to broaden industry participation and deepen understanding and appreciation of the value of public relations in all of its dimensions."
"With the relatively new Cannes Lions categories of PR and Design going from strength to strength we are delighted to have two such outstanding practitioners leading the specialist juries in these categories," comments Philip Thomas, Festival CEO.
Entries can be submitted from 27 January 2011.
More About the Jury Presidents
Design Lions Jury President:
Luciano Deos
President
GAD
Brazil
Designer, architect and brand specialist. Founder and President of GAD, a brand service agency, focused on strategy, experience and communication. It is considered today one of the most relevant and important companies in this segment in Latin America. Founded in 1984, GAD counts on a structure of more than 150 professionals, divided in three offices: São Paulo, Porto Alegre and Novo Hamburgo.
Founder and publisher of D2B - DesigntoBranding Magazine, established as a reference in innovation and design all over the country.
During his career of over 25 years, Luciano directed and led hundreds of projects for some of the most important Brazilian and international companies and brands, such as Gerdau, Claro, Petrobras, CPFL Energia, OI, Walmart, Ipiranga, EMS Pharma, Pão de Açucar, 3M, Natura, JTI, etc.
Among his more than 100 national and international awards include two nominations to Caboré Awards - the most important prize for Brazilian communication; two medals in the New York Festivals; London International Awards; in the last two years he was awarded the IF Design in Germany and a Cannes Lion.
Luciano was a member of the Cannes Lions Design jury in 2009. He has a series of published projects in magazines and books and he has held several lectures about the theme at events in Brazil and abroad, more recently at Cannes Lions in France and Icograda in Madrid.
President of ABEDESIGN - Brazilian Association of Design Companies, the most important and representative association in Brazil. Member and counsellor of several
PR Lions Jury President:
Dave Senay
President, CEO
Fleishman-Hillard International Communications
USA
During his 30-year career in public relations, Dave Senay has worked across multiple communications practices throughout several regions of the world, and been a driving force in the growth and development of the world's leading communications firm.
Senay, 55, joined Fleishman-Hillard's St. Louis headquarters staff in 1984 as an account executive focused on consumer marketing. In the 27 years since, he has taken on increasing responsibilities, serving at various times as a group leader; as general manager of the St. Louis headquarters office; as regional president for the Midwest, for Canada, and for Europe, the Middle East and Africa. He also has played a key role in the firm's long-term planning process. He became president and chief executive officer of the firm in July 2006, the third in its 65-year history.
Senay has participated on or led global account teams for major Fleishman-Hillard clients in industries ranging from telecommunications, biotechnology, and information technology to food, healthcare and automotive. He has broad experience in corporate and crisis communications along with consumer marketing, international, public affairs and environmental programs. Over the years, his account teams have won numerous industry awards for program excellence.
In his role as CEO, Senay is transforming the agency to respond to major trends such as the convergence of social media with traditional communication channels; the need to integrate communications across paid, earned, shared and owned media; and the growing globalization of client communications needs. His first initiative was to "switch on" the agency by fully infusing social media into the agency's approach to communications, and today, Fleishman-Hillard is widely heralded for its leadership in this growing field.
Senay is an ardent "internationalist". In 2008, he completed two 30-day commitments to the Asia and European regions, symbolically "moving" the agency headquarters to these key regions to underscore the agency's commitment to the global panorama of communications.
Senay received degrees in general business studies and communication from Saint Louis University, where he also studied international marketing at the graduate level. He is a graduate of the Omnicom Senior Management Program, a multi-week curriculum presented jointly by Harvard School of Business faculty and Babson College on behalf of Omnicom, a leading worldwide communications holding company that is the corporate parent of Fleishman-Hillard. He is a member of various public relations organizations, including: an accredited member of the Public Relations Society of America; the Public Relations Seminar (including its Planning Committee); the Council of Public Relations Firms; and the Arthur W. Page Society. Senay currently serves on the boards of the Council of Public Relations Firms.
58th Cannes Lions International Festival of Creativity, 19-25 June 2011, Cannes, France
The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. As the most prestigious international annual advertising awards, over 24,000 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly-coveted Lion trophy honouring the most creative film, print, outdoor, interactive, radio, design, sales promotion & activation, film craft and integrated advertising, as well as the best media, direct marketing, PR, titanium and creative effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Over 8,000 delegates from 95 countries attend seven days of exhibitions, screenings, as well as over 50 high-profile seminars, 20 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.
The Brazilian designer, architect and brand specialist, Luciano Deos, Founder and President of GAD', will lead the Design Lions jury to award the best creative and innovative use of design for brand and product communication and development.
Under Luciano's direction, GAD' is today considered one of the most relevant and top brand service agencies in Latin America with offices in São Paulo, Porto Alegre and Novo Hamburgo. With a career spanning over 25 years, Luciano has led numerous projects for both Brazilian and international clients including Petrobras, CPFL Energia, Gerdau, Claro and Walmart among others and has won many awards including wins at Cannes Lions, New York Festivals, LIA, Caboré, and IF Design. He has sat on the Design Lions jury in 2009 and is President of Abedesign, the Brazilian Association of Design Companies.
Commenting on his role, Luciano said, "I am very proud to be invited to be the president of the Design Jury at Cannes Lions this year considering this is the most respectable festival of creativity in the world. It's also a big responsibility since the design category in the festival and the role of design in our society is increasingly expanding. I am sure that together with my friends of the jury we will work hard to award the best of design in the world in 2011."
Dave Senay, President and Chief Executive Officer of Fleishman-Hillard International Communications, will lead the 2011 PR Lions jury. During his 30-year career in public relations, Dave has worked across multiple communications practices throughout several regions of the world and is the driving force in the growth and development of one of the world's leading communications firms. He has participated on or led global account teams for major Fleishman-Hillard clients in industries ranging from telecommunications, biotechnology, and information technology to food, healthcare and automotive and has broad experience in corporate and crisis communications along with consumer marketing, international, public affairs and environmental programmes. Dave is currently transforming the agency to respond to major trends such as converging social media with traditional communication channels and the globalisation of client communication needs.
Commenting on his jury chair role, Dave said, "There is no more prestigious or credible global stage for promoting the excellence of the industry of public relations. I hope to build on the legacy of my predecessors, Tim Bell and Paul Taaffe, to broaden industry participation and deepen understanding and appreciation of the value of public relations in all of its dimensions."
"With the relatively new Cannes Lions categories of PR and Design going from strength to strength we are delighted to have two such outstanding practitioners leading the specialist juries in these categories," comments Philip Thomas, Festival CEO.
Entries can be submitted from 27 January 2011.
More About the Jury Presidents
Design Lions Jury President:
Luciano Deos
President
GAD
Brazil
Designer, architect and brand specialist. Founder and President of GAD, a brand service agency, focused on strategy, experience and communication. It is considered today one of the most relevant and important companies in this segment in Latin America. Founded in 1984, GAD counts on a structure of more than 150 professionals, divided in three offices: São Paulo, Porto Alegre and Novo Hamburgo.
Founder and publisher of D2B - DesigntoBranding Magazine, established as a reference in innovation and design all over the country.
During his career of over 25 years, Luciano directed and led hundreds of projects for some of the most important Brazilian and international companies and brands, such as Gerdau, Claro, Petrobras, CPFL Energia, OI, Walmart, Ipiranga, EMS Pharma, Pão de Açucar, 3M, Natura, JTI, etc.
Among his more than 100 national and international awards include two nominations to Caboré Awards - the most important prize for Brazilian communication; two medals in the New York Festivals; London International Awards; in the last two years he was awarded the IF Design in Germany and a Cannes Lion.
Luciano was a member of the Cannes Lions Design jury in 2009. He has a series of published projects in magazines and books and he has held several lectures about the theme at events in Brazil and abroad, more recently at Cannes Lions in France and Icograda in Madrid.
President of ABEDESIGN - Brazilian Association of Design Companies, the most important and representative association in Brazil. Member and counsellor of several
PR Lions Jury President:
Dave Senay
President, CEO
Fleishman-Hillard International Communications
USA
During his 30-year career in public relations, Dave Senay has worked across multiple communications practices throughout several regions of the world, and been a driving force in the growth and development of the world's leading communications firm.
Senay, 55, joined Fleishman-Hillard's St. Louis headquarters staff in 1984 as an account executive focused on consumer marketing. In the 27 years since, he has taken on increasing responsibilities, serving at various times as a group leader; as general manager of the St. Louis headquarters office; as regional president for the Midwest, for Canada, and for Europe, the Middle East and Africa. He also has played a key role in the firm's long-term planning process. He became president and chief executive officer of the firm in July 2006, the third in its 65-year history.
Senay has participated on or led global account teams for major Fleishman-Hillard clients in industries ranging from telecommunications, biotechnology, and information technology to food, healthcare and automotive. He has broad experience in corporate and crisis communications along with consumer marketing, international, public affairs and environmental programs. Over the years, his account teams have won numerous industry awards for program excellence.
In his role as CEO, Senay is transforming the agency to respond to major trends such as the convergence of social media with traditional communication channels; the need to integrate communications across paid, earned, shared and owned media; and the growing globalization of client communications needs. His first initiative was to "switch on" the agency by fully infusing social media into the agency's approach to communications, and today, Fleishman-Hillard is widely heralded for its leadership in this growing field.
Senay is an ardent "internationalist". In 2008, he completed two 30-day commitments to the Asia and European regions, symbolically "moving" the agency headquarters to these key regions to underscore the agency's commitment to the global panorama of communications.
Senay received degrees in general business studies and communication from Saint Louis University, where he also studied international marketing at the graduate level. He is a graduate of the Omnicom Senior Management Program, a multi-week curriculum presented jointly by Harvard School of Business faculty and Babson College on behalf of Omnicom, a leading worldwide communications holding company that is the corporate parent of Fleishman-Hillard. He is a member of various public relations organizations, including: an accredited member of the Public Relations Society of America; the Public Relations Seminar (including its Planning Committee); the Council of Public Relations Firms; and the Arthur W. Page Society. Senay currently serves on the boards of the Council of Public Relations Firms.
58th Cannes Lions International Festival of Creativity, 19-25 June 2011, Cannes, France
The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. As the most prestigious international annual advertising awards, over 24,000 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly-coveted Lion trophy honouring the most creative film, print, outdoor, interactive, radio, design, sales promotion & activation, film craft and integrated advertising, as well as the best media, direct marketing, PR, titanium and creative effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Over 8,000 delegates from 95 countries attend seven days of exhibitions, screenings, as well as over 50 high-profile seminars, 20 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.
