CARLOS company participated in this year Innovation award IT with their Acoustic Guitar Transducers. "We are very flattered for being awarded as qualified for the Innovation award IT 2009, ranking within the top 20 participating companies together with winners and nominees." States Carlos Juan, guitarist and owner of Carlos Amplification. This success is encouraging us in continuing with our product and quality philosophy to only produce detailed and high quality products with their exceptionally objective and reference-grade character - may it be our newly introduced OEM or our VIP pickup or the special boutique design of Custom Limited editions such as the High-End Black Box series.
The qualification for the Innovation award IT 2009 represents another milestone in the company history of a single-man who succeeded in accomplishing what multi-million dollar music companies could not do. Carlos Juan's professional career has spanned over 3 decades and has been marked by a constant desire to produce finest guitar products for his own concerts and his guitar heroes, and to expose his true love for Guitar World. Starting in the late 1990es when Carlos Juan acted as sideman to his guitar heroes as well as a supplier to the VIP guitarists of sophisticated, high precision acoustic & jazz amplifiers and pickups. In 2002 a special range of VIP pickups was created specifically designed for use in extreme and highly risky huge-venues conditions without any feedback. Carlos High End pickups were immediately distinguished due to their exceptionally natural sounding tone quality & small wooden-boxed preamps, a degree of technology that remained groundbreaking.
In March 2009 Carlos debuted with a superior OEM acoustic-guitar pickup system.
"We are experiencing a significant demand for our acoustic guitar pickups no matter everyone talks economic recession. This confirms my long-time expectations that a customer will rather spend few Euros more on a final solution and instead of throwing good money after bad compromises" says Carlos Juan, widely recognized as one of the premier authorities in Guitar Business.
Even with OEM pricing Carlos kept his signature and approved design. "We are delighted to co operate with Breedlove as the 1st American guitar company who uses Carlos pickups in their high-end guitars, e.g. in David Knopfler (founding member of Dire Straits) Signature Model" adds Carlos Juan.
It is unusual that a boutique brand like Carlos goes OEM, but at this point the manufacturers have realized the superior quality and added value represented by Carlos brand name associated with today's most prominent guitarists.