Dow XLA™ – the revolutionary fiber making its mark on the garment industry – continues its global expansion into the shirting world with value propositions that cannot be ignored: non-iron, easy care, and extended wrinkle-free wear. As the world’s first olefin-based stretch fiber that is inherently resistant to harsh chemicals and high heat, DOW XLA™ can be incorporated into true non-iron finishes to create the ultimate garment for today’s busy lifestyles – the non-iron shirt.
While other elastic fibers cannot survive the processes required to achieve true non-iron stretch fabrics, DOW XLA™ not only withstands these chemical processes, but the resulting fabric is as soft as cotton with a light stretch that retains shape perfectly. Garments made with DOW XLA™ are breathable, move easily with the wearer and, perhaps most importantly, make a perfectly fitted professional silhouette for the business person on the go. Fashion designers and clothing manufacturers appreciate the durability of DOW XLA™ as it widens the clothing options and marketing capabilities that can be offered to the consumer. On the other side of the fashion marketplace, consumers and retailers alike welcome these new advancements in shirting from DOW XLA™ because the fiber yields easy-care items that consumers are craving, especially the latest innovation in clothing.
Brad Miller, Dow Fiber Solutions’ commercial director, said: "We are delighted to provide an effective global solution to brands, retailers and consumers. Today’s professionals do not have the time or the inclination to iron, so weaving DOW XLA™ fiber into cotton shirts to produce a no-iron wardrobe staple is the perfect answer to meet the international demand for easy-wear, easy-care textiles."
Shirts with DOW XLA™ fiber are easy to care for, can be machine washed and tumble dried without loss of stretch performance, for a lasting comfort and fit, meaning that they look great all day, every day. More and more brands across the globe, who have been impressed by the unique properties of DOW XLA™, are weaving this high-performance elastic fiber into their shirts and ready-to-wear collections. Here is what leading brand experts have to say about DOW XLA™:
DOW XLA™ was woven into the Brooks Brothers two-ply cotton shirt to create the first-ever women's fitted silhouette stretch shirt that did not require ironing, shortly followed by men’s non-iron fitted shirts in 2005. This innovation in shirting soon made waves in the consumer and publishing world – named "Best Dress Shirt" for 2007 by New York Magazine. "We incorporated DOW XLA™ fiber into our two-ply cotton shirts to provide added value and the ultimate in comfort to consumers," said Joe Dixon, Brooks Brothers’ vice president of production and manufacturing. "We can now offer our shoppers a shirt that that doesn’t require ironing and also retains its fit and shape."
Calvin Klein first introduced DOW XLA™ fiber to its sateen shirts, casual shirts, and business shirts and most recently into their sports shirts. Al Moretti, Group President, Phillips Van Heusen Dress Shirts, said: "We feel that incorporating DOW XLA™ fiber into our shirts is a great solution for customers. This cotton rich non-iron shirt is easy to care for while addressing the needs for comfort, quality and style. We are pleased to have found XLA, a partner who shares our philosophy of creating effective design solutions for the market."
DOW XLA™ has also been introduced into the collections of the following brands: Elie Tahari, Club Monaco, Banana Republic, Ann Taylor, Cutter & Buck, Lands' End, Abbate, American Eagle Outfitters, Burberry Japan, Tommy Hilfiger, Alfani, Talbots, Next, and Eddie Bauer.
For more information please visit: www.dowxla.com.
Dow is a diversified chemical company that harnesses the power of innovation, science and technology to constantly improve what is essential to human progress. The Company offers a broad range of products and services to customers in more than 175 countries, helping them to provide everything from fresh water, food and pharmaceuticals to paints, packaging and personal care products. Built on a commitment to its principles of sustainability, Dow has annual sales of $49 billion and employs 43,000 people worldwide. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.
While other elastic fibers cannot survive the processes required to achieve true non-iron stretch fabrics, DOW XLA™ not only withstands these chemical processes, but the resulting fabric is as soft as cotton with a light stretch that retains shape perfectly. Garments made with DOW XLA™ are breathable, move easily with the wearer and, perhaps most importantly, make a perfectly fitted professional silhouette for the business person on the go. Fashion designers and clothing manufacturers appreciate the durability of DOW XLA™ as it widens the clothing options and marketing capabilities that can be offered to the consumer. On the other side of the fashion marketplace, consumers and retailers alike welcome these new advancements in shirting from DOW XLA™ because the fiber yields easy-care items that consumers are craving, especially the latest innovation in clothing.
Brad Miller, Dow Fiber Solutions’ commercial director, said: "We are delighted to provide an effective global solution to brands, retailers and consumers. Today’s professionals do not have the time or the inclination to iron, so weaving DOW XLA™ fiber into cotton shirts to produce a no-iron wardrobe staple is the perfect answer to meet the international demand for easy-wear, easy-care textiles."
Shirts with DOW XLA™ fiber are easy to care for, can be machine washed and tumble dried without loss of stretch performance, for a lasting comfort and fit, meaning that they look great all day, every day. More and more brands across the globe, who have been impressed by the unique properties of DOW XLA™, are weaving this high-performance elastic fiber into their shirts and ready-to-wear collections. Here is what leading brand experts have to say about DOW XLA™:
DOW XLA™ was woven into the Brooks Brothers two-ply cotton shirt to create the first-ever women's fitted silhouette stretch shirt that did not require ironing, shortly followed by men’s non-iron fitted shirts in 2005. This innovation in shirting soon made waves in the consumer and publishing world – named "Best Dress Shirt" for 2007 by New York Magazine. "We incorporated DOW XLA™ fiber into our two-ply cotton shirts to provide added value and the ultimate in comfort to consumers," said Joe Dixon, Brooks Brothers’ vice president of production and manufacturing. "We can now offer our shoppers a shirt that that doesn’t require ironing and also retains its fit and shape."
Calvin Klein first introduced DOW XLA™ fiber to its sateen shirts, casual shirts, and business shirts and most recently into their sports shirts. Al Moretti, Group President, Phillips Van Heusen Dress Shirts, said: "We feel that incorporating DOW XLA™ fiber into our shirts is a great solution for customers. This cotton rich non-iron shirt is easy to care for while addressing the needs for comfort, quality and style. We are pleased to have found XLA, a partner who shares our philosophy of creating effective design solutions for the market."
DOW XLA™ has also been introduced into the collections of the following brands: Elie Tahari, Club Monaco, Banana Republic, Ann Taylor, Cutter & Buck, Lands' End, Abbate, American Eagle Outfitters, Burberry Japan, Tommy Hilfiger, Alfani, Talbots, Next, and Eddie Bauer.
For more information please visit: www.dowxla.com.
Dow is a diversified chemical company that harnesses the power of innovation, science and technology to constantly improve what is essential to human progress. The Company offers a broad range of products and services to customers in more than 175 countries, helping them to provide everything from fresh water, food and pharmaceuticals to paints, packaging and personal care products. Built on a commitment to its principles of sustainability, Dow has annual sales of $49 billion and employs 43,000 people worldwide. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.
