Having enjoyed a successful year of business in 2007, the manufacturer and distributor of high-quality shoes and leather-care products also plans to continue its dynamic business performance with its new investor DZ Equity Partner: ‘In the future we shall push ahead with the expansion of our business in Eastern Europe and enter further international markets‘ explains Dr. Norbert Holzer, Advisory Board Chairman and partner of melvo GmbH.‘With DZ Equity Partner we have found a partner that has responded to our needs in a professional and entrepreneurial manner.’
Managing director Olivier Weddrien says DZ EP has added an excellently positioned company to its own portfolio with melvo, adding that ‘melvo is very well equipped to conqueror new markets in other countries and continue to drive growth forwards.’
The company, which is headquartered in Ludwigsburg, is one of Europe’s leading manufacturers of high-quality shoe- and leather-care products and of ‘shoe accessories’ such as insoles, shoe trees and shoe laces. Melvo’s roots lie in the Salamander Group. The shoemanufacturer Salamander already started producing and selling shoe-care products as early as 1920 under the brand name. In 1998 these activities were pooled in the newlyfounded melvo GmbH, which was managed as a subsidiary of Salamander AG up to the end of 2003. With the HANNOVER Finanz Group, Melvo wagered the go-it-alone in 2003 and went on to carve out a stable position for itself in the market. The Hanover-based financial investor supported its expansion in Russia. During this phase, Melvo’s sales leapt over 50 percent.
With the brand names Salamander, Woly and Coxy, melvo is present world-wide today in the shoe trade. Melvo GmbH manufactures its products with a total workforce of 108 employees. In 2006 the company reported sales of more than EUR 36m.
The partners of melvo GmbH were advised in this transaction by Buchanan Corporate Finance GmbH, Starnberg.