Research Studios Berlin contribution to the Reebok „Pump Up“ Contest and the re-launch in 2014.
Neville Brodys Research Studios Berlin contributed to the Reebok Classic and Foot Locker re-lauch contest of the iconic "Reebok Pump".
The Film positions the pump strongly within an urban context. Stepping off the court into everyday's life was the motto.
We discussed what excites the target about the re-launch of the "Pump" and how this product can turn into a lifestyle icon“. (Federico Heise, MD Strategy).
„In the end it´s all about doing your thing. Individuality was the basic idea.“
(Daniel Borck, Design Director Research Studios Berlin)
Research Studios Berlin brought a more european sensibilty to the project aiming mainly at a 14 — 24 years old male audience passionate about their sneakers.
The "Pump" will be relaunched exclusively by Foot Locker Europe in 2014.
Federico Heise
Brand Strategy, MD Research Studios Berlin
Daniel Borck
Creative Director, MD Research Studios
René Meyer
Design
Sebastian Ittner
Director/Concept
Neville Brodys Research Studios Berlin contributed to the Reebok Classic and Foot Locker re-lauch contest of the iconic "Reebok Pump".
The Film positions the pump strongly within an urban context. Stepping off the court into everyday's life was the motto.
We discussed what excites the target about the re-launch of the "Pump" and how this product can turn into a lifestyle icon“. (Federico Heise, MD Strategy).
„In the end it´s all about doing your thing. Individuality was the basic idea.“
(Daniel Borck, Design Director Research Studios Berlin)
Research Studios Berlin brought a more european sensibilty to the project aiming mainly at a 14 — 24 years old male audience passionate about their sneakers.
The "Pump" will be relaunched exclusively by Foot Locker Europe in 2014.
Federico Heise
Brand Strategy, MD Research Studios Berlin
Daniel Borck
Creative Director, MD Research Studios
René Meyer
Design
Sebastian Ittner
Director/Concept
