Designed for technical protection against extreme winter conditions, FireWall and FireWall GT are Sugoi’s premiere Softshell winter fabrics. With 4-way stretch for windcheating form fit comfort, the 3-ply laminate used in FireWall and FireWall GT protects against wind, rain and cold.
At the heart of FireWall’s performance is a unique microporous wind and waterproof stretch membrane. It is sandwiched between a tenacious and highly protective Nylon outer face and a lofted Polyester inner surface which traps dry air for added warmth and disperses moisture. The three layers are tied together with a dot matrix breathable hydrophilic glue which enhances the functionality of each layer. This combination works in harmony to provide the ultimate solution of the widest variety of fall and winter elements.
FireWall is used in Custom sublimation and our RS line, FireWall GT is used in both our Run and Bike lines.
FireWall is a breathable 3 layer 4-way stretch barrier that protects from the wind, rain and cold. The microporous laminate is sandwiched in a durable water resist outer face and a lofted airflow textured inside surface for increased moisture and warmth dispersement.
11.5 oz /squ/yd 80% Nylon, 20% Spandex / 100% Polyurethane Coating
SUGOi – The SUGOi story
For years, hard-core endurance athletes have known SUGOi as making simply the most incredible, and incredibly hard-working, apparel in endurance sports. In fact, "incredible" is exactly what SUGOi means in Japanese. For 20 years, we’ve been working diligently to make sure we live up to our name.
SUGOi’s journey began when bicycle racer David Hollands, and Carol Prantner, a fashion student, founded the company in 1987. The upstart originated as a basement operation in the outdoor playground of Vancouver, British Columbia. The initial product offering merely consisted of bike shorts, made to address the short supply of genuine technical cycling apparel, which all came from Japan or Europe at the time. SUGOi quickly earned an almost cult-following among athletes seeking the best-performing, best-looking apparel available.
Twenty years hasn’t changed our relentless focus on making workouts a great experience, but the company certainly has changed. Today, SUGOi has more than 250 employees. Our expansive lines now offer hundreds of technical garments and accessories.
With distribution throughout North America, Europe, and Asia, SUGOi is truly an international brand. Ironman winners, World Champions and Olympians—they’ve all worn SUGOi and continually provide us with flattering feedback on our range of apparel.
We admit that we revel in such praise from the ranks of the elite, but we’ve always known our success derives from recognizing and serving the needs of our core customer: the committed everyday athlete. After all, that’s who we are; you can tell by the bikes in our parking lot and the running shoes on our feet.
SUGOi entered another era of growth in 2005 when the company founders sold SUGOi to Pegasus Partners, a private company that owns bike giant Cannondale Corporation. Executives from both SUGOi and Cannondale recognized the move as an opportunity to fuel the expansion of two premiere sports brands and complimentary businesses.
In 2006, SUGOi made new hires within its executive management team with an eye toward more aggressive brand and sales growth. Most notably, the company named Stan Mavis as president and CEO. Mavis is a distinguished runner, having once held a long-standing American record for the half marathon. Mavis’ professional highlights include his introduction of Pearl Izumi to the U.S. and growing it into a 30 million dollar company. As Senior Vice President at Brooks Sports, Mavis helped establish Brooks as the second largest company in the specialty running industry.
Thanks to our devoted customers, SUGOi keeps growing. But in many respects we’re still the same small company simply striving to make incredible apparel—stuff that we want to wear during a work out or race. We’re still located here in Vancouver—the vibrant, diverse, and athletically active city which plays muse to our creativity. In an increasingly outsourced world, we’re proud that a large portion of our products are still made with passion and expertise inside the walls of SUGOi’s two buildings.
This year, SUGOi celebrates its 20th anniversary with the launch of a new logo and increased focus on making our brand the go-to choice for anyone who sweats for fun. Our new trademark will be a striking arrow red color with a new font that will more truly represent SUGOi’s contemporary and innovative spirit. SUGOi’s enduring commitment to quality and innovation will be carried on with a new vision, management team and logo so that the next 20 years will be even more incredible than the first.
At the heart of FireWall’s performance is a unique microporous wind and waterproof stretch membrane. It is sandwiched between a tenacious and highly protective Nylon outer face and a lofted Polyester inner surface which traps dry air for added warmth and disperses moisture. The three layers are tied together with a dot matrix breathable hydrophilic glue which enhances the functionality of each layer. This combination works in harmony to provide the ultimate solution of the widest variety of fall and winter elements.
FireWall is used in Custom sublimation and our RS line, FireWall GT is used in both our Run and Bike lines.
FireWall is a breathable 3 layer 4-way stretch barrier that protects from the wind, rain and cold. The microporous laminate is sandwiched in a durable water resist outer face and a lofted airflow textured inside surface for increased moisture and warmth dispersement.
11.5 oz /squ/yd 80% Nylon, 20% Spandex / 100% Polyurethane Coating
SUGOi – The SUGOi story
For years, hard-core endurance athletes have known SUGOi as making simply the most incredible, and incredibly hard-working, apparel in endurance sports. In fact, "incredible" is exactly what SUGOi means in Japanese. For 20 years, we’ve been working diligently to make sure we live up to our name.
SUGOi’s journey began when bicycle racer David Hollands, and Carol Prantner, a fashion student, founded the company in 1987. The upstart originated as a basement operation in the outdoor playground of Vancouver, British Columbia. The initial product offering merely consisted of bike shorts, made to address the short supply of genuine technical cycling apparel, which all came from Japan or Europe at the time. SUGOi quickly earned an almost cult-following among athletes seeking the best-performing, best-looking apparel available.
Twenty years hasn’t changed our relentless focus on making workouts a great experience, but the company certainly has changed. Today, SUGOi has more than 250 employees. Our expansive lines now offer hundreds of technical garments and accessories.
With distribution throughout North America, Europe, and Asia, SUGOi is truly an international brand. Ironman winners, World Champions and Olympians—they’ve all worn SUGOi and continually provide us with flattering feedback on our range of apparel.
We admit that we revel in such praise from the ranks of the elite, but we’ve always known our success derives from recognizing and serving the needs of our core customer: the committed everyday athlete. After all, that’s who we are; you can tell by the bikes in our parking lot and the running shoes on our feet.
SUGOi entered another era of growth in 2005 when the company founders sold SUGOi to Pegasus Partners, a private company that owns bike giant Cannondale Corporation. Executives from both SUGOi and Cannondale recognized the move as an opportunity to fuel the expansion of two premiere sports brands and complimentary businesses.
In 2006, SUGOi made new hires within its executive management team with an eye toward more aggressive brand and sales growth. Most notably, the company named Stan Mavis as president and CEO. Mavis is a distinguished runner, having once held a long-standing American record for the half marathon. Mavis’ professional highlights include his introduction of Pearl Izumi to the U.S. and growing it into a 30 million dollar company. As Senior Vice President at Brooks Sports, Mavis helped establish Brooks as the second largest company in the specialty running industry.
Thanks to our devoted customers, SUGOi keeps growing. But in many respects we’re still the same small company simply striving to make incredible apparel—stuff that we want to wear during a work out or race. We’re still located here in Vancouver—the vibrant, diverse, and athletically active city which plays muse to our creativity. In an increasingly outsourced world, we’re proud that a large portion of our products are still made with passion and expertise inside the walls of SUGOi’s two buildings.
This year, SUGOi celebrates its 20th anniversary with the launch of a new logo and increased focus on making our brand the go-to choice for anyone who sweats for fun. Our new trademark will be a striking arrow red color with a new font that will more truly represent SUGOi’s contemporary and innovative spirit. SUGOi’s enduring commitment to quality and innovation will be carried on with a new vision, management team and logo so that the next 20 years will be even more incredible than the first.
